Poor signage can silently damage a business without owners even realizing it. Common mistakes like unclear messaging, overcrowded designs, poor font choice, low contrast colors, and incorrect placement often confuse customers instead of guiding them. Many businesses also ignore brand consistency, making their signage look cheap or unprofessional. Weather damage, fading materials, and ... https://signage4businessgroup.com.au/common-signage-mistakes-businesses-make-and-how-to-avoid-them/