However, The most widely recognized and respected RTB protocol is OpenRTB (ORTB), developed and maintained by the IAB Tech Lab. ORTB is considered the gold standard due to its industry-wide acceptance and adherence to best practices. World wide web server programs usually perform some Durchschuss of URL normalization (Internetadresse found https://bookmarklinking.com/story2911915/%C3%9Cberlegungen-zu-wissen-in-app-werbung